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<title>Design-ed</title>
<link href="http://www.design-ed.co.uk" ></link>
<id>urn:uuid:eb149293-a08a-d15e-2b1f-0c5ece130879</id>
<subtitle>design-ed is the creative and branding work of Ed Watt. Ed loves to do work of good social value, and make communication materials that work well and look the part.</subtitle>
<updated>2012-02-06T20:25:11-05:00</updated>
<author><name>Ed Watt</name>
</author>
<entry>
<title>for various logos</title>
<link href="http://www.design-ed.co.uk/client/variouslogos/for-various-logos" ></link>
<id>urn:uuid:8d8aa377-4595-c11d-b9be-ca90c46a4f48</id>
<updated>2009-04-27T11:21:57-04:00</updated>
<summary type="html" ><![CDATA[<p>various work on logos and logotypes... kiss, maltings, competition 08, devilstone and libation designed at <a href="http://www.hookson.com/"
target="_blank">hookson</a> and ice awards designed at <a href="http://www.navyblue.com/"
target="_blank">navyblue</a></p><p><img src="http://www.design-ed.co.uk/uploads/variouslogos-28-1.jpg"/></p>]]></summary>
</entry>
<entry>
<title>for a better brand</title>
<link href="http://www.design-ed.co.uk/client/achillesheel/for-a-better-brand" ></link>
<id>urn:uuid:6c836b49-1185-fbdf-2848-e7ed2f39eb18</id>
<updated>2009-03-25T16:54:52-04:00</updated>
<summary type="html" ><![CDATA[<p>achilles heel are known for providing specialist footwear for runners and athletes. Their new brand moves them more towards general health and well-being, without losing touch with their current customers.</p><p><img src="http://www.design-ed.co.uk/uploads/achillesheel-26-5.jpg"/></p>]]></summary>
</entry>
<entry>
<title>to give a photographer the right image</title>
<link href="http://www.design-ed.co.uk/client/kierandodds/to-give-a-photographer-the-right-image" ></link>
<id>urn:uuid:16b53175-6b33-c2a9-ccaf-1fb02766cb90</id>
<updated>2009-03-25T16:39:37-04:00</updated>
<summary type="html" ><![CDATA[<p>identity and Christmas mailer for photo-journalist kieran dodds, making use of his initials to form a straight-forward marque, and highlighting some of his work from the year</p><p><img src="http://www.design-ed.co.uk/uploads/kierandodds-25-6.jpg"/></p>]]></summary>
</entry>
<entry>
<title>to help make a difference</title>
<link href="http://www.design-ed.co.uk/client/footballforall/to-help-make-a-difference" ></link>
<id>urn:uuid:dcf8fae3-1306-3fc8-3d80-bf461bf07ab8</id>
<updated>2009-03-18T01:16:29-04:00</updated>
<summary type="html" ><![CDATA[<p><a href="http://www.kickoutbigotry.org"
target="_blank">kick-out bigotry</a> is scotland's united campaign against bigotry in football.
the campaign included a website, bespoke typeface, billboards, press ads, photoshoot, beermats, footballs and various other merchandise and applications.
<br /><br />

photography by <a href="http://www.twobobrocket.co.uk/"
target="_blank">paul hampton</a> site development by <a href="http://www.chrislongbottom.co.uk/"
target="_blank">chris longbottom</a> campaign logo designed at <a href="http://www.hookson.com/"
target="_blank">hookson</a></p><p><img src="http://www.design-ed.co.uk/uploads/FootballForAll-22-2.jpg"/></p>]]></summary>
</entry>
<entry>
<title>to kick off a campaign</title>
<link href="http://www.design-ed.co.uk/client/footballforall/to-kick-off-a-campaign" ></link>
<id>urn:uuid:1141cc2f-a2fa-8cf9-a9ce-79940782a28c</id>
<updated>2009-03-17T18:06:35-04:00</updated>
<summary type="html" ><![CDATA[<p>The launch event to kick off the 'kick out bigotry' campaign at Hampden Stadium. Involved organising all the event graphics including a stage set up, digital visuals, and all the props and backdrops for the press shots. <br /><br /> Alex Salmond - First Minister for Scotland and Gordon Smith, chief executive of the SFA were among the guests.</p><p><img src="http://www.design-ed.co.uk/uploads/FootballForAll-20-1.jpg"/></p>]]></summary>
</entry>
<entry>
<title>to raise some support</title>
<link href="http://www.design-ed.co.uk/client/footballforall/to-raise-some-support" ></link>
<id>urn:uuid:fd7c8040-2bdb-5e22-9623-5306d488fc7d</id>
<updated>2009-03-17T15:19:25-04:00</updated>
<summary type="html" ><![CDATA[<p>Football For All (FFA) campaign across Scotland to raise awareness and tackle the issues of sectarianism, bigotry, racism, sexism, violence and all other types of discrimination and intimidation that plague the game.
<br />
<br />
The logo won an award from eulda – the european logo design annual (now known as wolda) and the identity as a whole helped FFA to get the backing of UEFA, the SFA and the SPL. logo and website designed at hookson</p><p><img src="http://www.design-ed.co.uk/uploads/FootballForAll-19-3.jpg"/></p>]]></summary>
</entry>
<entry>
<title>for something special</title>
<link href="http://www.design-ed.co.uk/client/lydiaedward/for-something-special" ></link>
<id>urn:uuid:8ac413e3-4a93-3205-7e3a-cc9388b13665</id>
<updated>2009-03-10T11:52:11-04:00</updated>
<summary type="html" ><![CDATA[<p>for our own wedding we wanted something to represent our faith being central to the whole thing. Credit has to go to hookson for helping with the print costs, which meant we could produce something a bit more special! Printed on lovely strathmore writing from GFSmith, with a laid texture.</p><p><img src="http://www.design-ed.co.uk/uploads/LydiaEdward-18-4.jpg"/></p>]]></summary>
</entry>
<entry>
<title>with their own ideas</title>
<link href="http://www.design-ed.co.uk/client/maryhillyouththeatre/with-their-own-ideas" ></link>
<id>urn:uuid:1d17bb82-4672-5402-c094-905788f45da7</id>
<updated>2009-03-06T16:08:52-05:00</updated>
<summary type="html" ><![CDATA[<p>a5 flyers made with input from a series of worskshops with maryhill youth theatre to promote their production \'inside\'. it is performed in a custom-built set where the audience are invited into a circular space surrounded by black walls. the flyers are rolled up and held by a band.</p><p><img src="http://www.design-ed.co.uk/uploads/maryhillyouththeatre-17-2.jpg"/></p>]]></summary>
</entry>
<entry>
<title>for a leading athletics magazine</title>
<link href="http://www.design-ed.co.uk/client/scottishathletics/for-a-leading-athletics-magazine" ></link>
<id>urn:uuid:1245fb77-82b8-f5a0-40ad-de876d3302fd</id>
<updated>2009-03-06T14:56:17-05:00</updated>
<summary type="html" ><![CDATA[<p>re-design of the official scottish athletics magazine, 'pb' (short for personal best). the new design was launched with the second issue of the year. designed at <a href="http://www.navyblue.com/"
target="_blank">navyblue</a></p><p><img src="http://www.design-ed.co.uk/uploads/scottishathletics-16-1.jpg"/></p>]]></summary>
</entry>
<entry>
<title>to promote a conference</title>
<link href="http://www.design-ed.co.uk/client/scottishathletics/to-promote-a-conference" ></link>
<id>urn:uuid:c3f5b09c-a4c6-4472-999a-7e1ac74bb516</id>
<updated>2009-03-03T09:36:48-05:00</updated>
<summary type="html" ><![CDATA[<p>Flyers to promote a conference hosted by scottish athletics in 2006, with Michael Johnson as the keynote speaker. designed at <a href="http://www.navyblue.com/"
target="_blank">navyblue</a></p><p><img src="http://www.design-ed.co.uk/uploads/scottishathletics-15-1.jpg"/></p>]]></summary>
</entry>
<entry>
<title>to track a year of scottish athletics</title>
<link href="http://www.design-ed.co.uk/client/scottishathletics/to-track-a-year-of-scottish-athletics" ></link>
<id>urn:uuid:747cec23-4f09-b073-f467-c82e36abdde8</id>
<updated>2009-03-02T22:27:39-05:00</updated>
<summary type="html" ><![CDATA[<p>the annual report for scottish athletics for the year 2005-6. continues the visual style developed for pb magazine and other items in the year and the idea of a visual reference to running track graphics. designed at <a href="http://www.navyblue.com/"
target="_blank">navyblue</a></p><p><img src="http://www.design-ed.co.uk/uploads/scottishathletics-1.jpg"/></p>]]></summary>
</entry>
<entry>
<title>for a healthier magazine</title>
<link href="http://www.design-ed.co.uk/client/jogscotland/for-a-healthier-magazine" ></link>
<id>urn:uuid:6be6a003-26f4-bb43-cffe-9b33c30329d4</id>
<updated>2009-03-02T11:43:36-05:00</updated>
<summary type="html" ><![CDATA[<p>re-design of the official magazine for jog scotland. a design that helped stride go from a 3-page a4 leaflet to a magazine that was awarded the pfa magazine of the year in 2007. designed at <a href=\"http://www.navyblue.com/\"
target=\"_blank\">navyblue</a>
<br />
<br />
stride encourages anyone interested in running with advice, information and a friendly, smaller format to make it easy to carry around and refer to on the go.</p><p><img src="http://www.design-ed.co.uk/uploads/jogscotland-3.jpg"/></p>]]></summary>
</entry>
<entry>
<title>for a specialist paper range</title>
<link href="http://www.design-ed.co.uk/client/istdbrief/for-a-specialist-paper-range" ></link>
<id>urn:uuid:96a342ab-fdd4-a5b9-44db-25439bf59a0c</id>
<updated>2009-02-27T18:39:46-05:00</updated>
<summary type="html" ><![CDATA[<p>name, identity, promotional publication and sample swatch for a new range of coated papers for full colour printing.
<br />
<br />
The four colours Cyan, Magenta, Yellow and Key (black) are the four colours used in full colour printing, combining in tiny dots to produce the full colour effect.</p><p><img src="http://www.design-ed.co.uk/uploads/ISTDBrief-15.jpg"/></p>]]></summary>
</entry>
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